A tenacious optimist, an invested mentor, an empathetic leader, an empowered entrepreneur and a woman forging her own unique path in a man’s world.

When I’m not busy in my above role, I am also the Managing Director of Greenpark, proudly leading a talented team of 100 experts from Creative Production, Social, Editorial, and Search across the APAC region.

After studying computer science and working at Microsoft, I left the IT space and studied Design and Communications so I could venture into the creative industry, where I found my true passion lies.

With over a decade of creative and regional integrated marketing experience, I have worked on various platforms, from digital and social to print, broadcast and events, creating engaging brand activations and campaigns for many top international brands. All this has shaped who I am today.

I was honoured to be named Innovator of the Year 2023, Mentor of the Year 2022, nominated as Campaign Asia’s Woman Leading Change of the Year Finalist 2022 and Women to Watch in 2021. While I don’t make these honours my goals, they are much-appreciated rewards that make my hard work worthwhile. They also serve as a beacon of hope to other women striving in this man’s world that anything is possible with dedication and hard work.

THE HOUSE OF FE

In my latest role as an entrepreneur, I have worked hard to bring to life my vision and passion for a brand that prioritises self-care and finding balance. The House of Fe was built on my learnings and firm belief that to excel in all aspects of life; you must find balance and prioritise self-care in this demanding role of woman. Self-care is not a luxury but, in fact, a necessity and one that can be seamlessly woven into our daily lives.

The House of Fe recognises the power fragrances and essential oils can have on your well-being, and I have created a collection of fragrances that can be your companion on life’s journey. By blending scent, emotion and intention, my brand offers a holistic approach to wellness, allowing individuals to cultivate a harmonious balance in their daily routines.

As my brand grows, I hope to continue creating products that delight the senses and empower the spirit while helping you indulge in self-care throughout your day.

Those who know me know I never make excuses for my identity. I live my life on my terms. To me, boundaries are merely hurdles I need to overcome. It’s taken years of hard knocks and bumps on my road to get to where I am today. I’d love to share an unfiltered look at my journey, hoping to inspire young women to keep crushing boundaries set by society and their own self-limiting beliefs.