Optimist, Invested Mentor and Empathetic Leader | The House of Fe

About Fe

A tenacious optimist, an invested mentor, an empathetic leader, and a woman forging her own unique path in a man’s world.

When I’m not busy in my above role, I am also the Managing Director of Greenpark, proudly leading a talented team of 120 experts from Creative Production, Social, Editorial, and SEO across the APAC region.

After studying computer science and working at Microsoft, I left the IT space and studied Design and Communications so I could venture into the creative industry, where i found true my passion lies.

With over a decade of creative and regional integrated marketing experience, I have worked on various platforms from digital and social to print, broadcast and events, creating engaging brand activations and campaigns, for many top international brands. All this having shaped who I am today.

I was honoured to be named Innovator of the Year 2023, Mentor of the Year 2022, nominated as Campaign Asia’s Woman Leading Change of the Year Finalist 2022 and Women to Watch in 2021. While I don’t make these honours my goals, they are much-appreciated rewards that make my hard work worthwhile. They also serve as a beacon of hope, to other women striving in this man’s world, that anything is possible with dedication and hard work.

Those who know me, know that I never make excuses for who I am. I live my life on my terms. To me, boundaries are merely hurdles I need to overcome. It’s taken years of hard knocks and bumps on my road to where I am today. I’d love to share an unfiltered look at my journey, with the hope of inspiring young women to keep crushing boundaries set by society and their own self-limiting beliefs.

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The Essentials of Leadership

August 30, 2023

Here’s a recap of our recent ‘Grit to Great’ coaching session on the essentials…

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Barbie: The Billion-Dollar Success and Its Lessons in Authenticity, Feminism, and Self-Fulfilment

August 23, 2023

Recently, CNN reported that the Barbie movie had made history, raking $1 billion at…

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The Spartan Way of Life

August 23, 2023

Last Saturday was incredible as we completed the Spartan race after months of intense…

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How to Build Confidence and Receive Feedback

August 13, 2023

This week, in our “Grit to Great Coaching with Fe”, the team asked me…

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How to Survive and Thrive in the Eye of the Storm

May 23, 2023

Last week in Jakarta, we launched our “Grit to Great Coaching with Fe”, a…

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Farewell to 2022: The Year of Finding My Purpose

January 3, 2023

Happy New Year, everyone! I can’t quite believe that 2022 has come and gone,…

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Be the Captain of Your Own Ship

July 19, 2022

“It’s unfair that I’m not given opportunities to shine, but others are!” As a…

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The Ugly Truth About Success

July 2, 2022

Many of us dream of being successful, but not many are ready to face…

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You Win or You Learn. You Never Lose

April 22, 2022

I’m guessing you’ve already figured this out for yourself in my #FEunlimited articles –…

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Anyone Can Be a Boss but it Takes Skill to be a True Leader

April 8, 2022

As we slowly move into the new normal with the pandemic, I am convinced…

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