About Fe

A tenacious optimist, an invested mentor, an empathetic leader, and a woman forging her own unique path in a man’s world.

When I’m not busy in my above role, I am also the Managing Director of Greenpark, proudly leading a talented team of 120 experts from Creative Production, Social, Editorial, and SEO across the APAC region.

After studying computer science and working at Microsoft, I left the IT space and studied Design and Communications so I could venture into the creative industry, where i found true my passion lies.

With over a decade of creative and regional integrated marketing experience, I have worked on various platforms from digital and social to print, broadcast and events, creating engaging brand activations and campaigns, for many top international brands. All this having shaped who I am today.

I was honoured to be named Innovator of the Year 2023, Mentor of the Year 2022, nominated as Campaign Asia’s Woman Leading Change of the Year Finalist 2022 and Women to Watch in 2021. While I don’t make these honours my goals, they are much-appreciated rewards that make my hard work worthwhile. They also serve as a beacon of hope, to other women striving in this man’s world, that anything is possible with dedication and hard work.

Those who know me, know that I never make excuses for who I am. I live my life on my terms. To me, boundaries are merely hurdles I need to overcome. It’s taken years of hard knocks and bumps on my road to where I am today. I’d love to share an unfiltered look at my journey, with the hope of inspiring young women to keep crushing boundaries set by society and their own self-limiting beliefs.